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3 launched Australia's first 3G mobile network in April 2003. Over 2 million customers knew first hand just how good it is to be 3.
Executive Producer to 3, James provided Website management to the corporate website: strengthing brand placement online and traffic to the eCommerce and self service platforms. The key is to ensure consistency, coherency and longevity.
Initiatives include content and template CMS overhaul, strategic tool developments and major campaign delivery. |
Major campaign delivery included $19 Challenge, Ashes Cricket, iPhone Launch, INQ Launch.
Web management is integral to the overall marketing direction, leading process improvements and reporting Onmiture data to ensure best economical spend and campaign efficiency when planning and delivering projects.
3 is now part of the Vodafone brand story.
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